When you’re marketing a business book, the most important thing you can do is frame your thinking around three core tenets:
1. Your book is a marketing tool—not the thing you market 2. Book marketing is a long term process—not a single event 3. No one cares about your book—they only care what your book gets them
Set up your own Author Website, an Amazon Author Page, a Goodreads Author Page, Bookbub Author Page, Facebook Author Page (and, for good measure, any other Author Pages that come up in the future).
Engage with readers through social channels, reading and review platforms. Try contests like asking users to send photos with your book, etc.
Get at least 20 reviews on Amazon on the day of the launch, through ARC (Advanced Reader Copies) or giveaways.
Promote on various book promotion sites with a good subscriber base like Bookbub etc.
Do blog hopping and blog tours (guest posting and interviews on relevant blogs with a large audience).
Create a video trailer for your book. Here you can see the examples Click here
Try to get reviews from influential reviewers and interviews on podcasts.
If you are a new author, launch with a price promotion or give free copies to generate sales so that you reach the #1 bestseller list on Amazon and get that bragging right.
Concentrate all your promotional efforts for the launch week so that the combined impact helps your book make it to the #1 spot on Amazon (usually calculated based on 1 week’s sale). Follow it with a drip marketing campaign 3-4 weeks after launch.
Write a series of books because it is easier to sell a series than a single book. Also, it helps you get more visibility.
Ensure your book is available in multiple formats because ebooks help you get real estate at online stores while print edition does the same at offline stores.